{ "content": { "base_url": "http://popdesignworks.com/", "nid": "637", "type": "white_paper", "title": "White Papers", "view": "\x3cdiv class=\"view view-white-papers view-id-white_papers view-display-id-default view-dom-id-1\"\x3e\n    \n  \n  \n      \x3cdiv class=\"view-content\"\x3e\n        \x3cdiv class=\"views-row views-row-1 views-row-odd views-row-first views-row-last\"\x3e\n      \n  \x3cdiv class=\"views-field-title\"\x3e\n                \x3cspan class=\"field-content\"\x3eWhite Papers\x3c/span\x3e\n  \x3c/div\x3e\n  \n  \x3cdiv class=\"views-field-field-description-value\"\x3e\n                \x3cdiv class=\"field-content\"\x3e\x3cp\x3eWe are always exploring new markets, trends and technologies and reporting to our clients what strategies are working and, of course, which are not. This thought leadership is provided on an ongoing basis to our clients as white papers to keep them ahead of the curve. Check out one of our latest papers below and contact us for more information.\x3c/p\x3e\x3c/div\x3e\n  \x3c/div\x3e\n  \x3c/div\x3e\n    \x3c/div\x3e\n  \n  \n  \n  \n  \n  \n\x3c/div\x3e \x3cdiv class=\"view view-white-papers view-id-white_papers view-display-id-block_1 view-dom-id-2\"\x3e\n    \n  \n  \n      \x3cdiv class=\"view-content\"\x3e\n        \x3cdiv class=\"views-row views-row-1 views-row-odd views-row-first views-row-last\"\x3e\n      \n  \x3cdiv class=\"views-field-title\"\x3e\n                \x3cspan class=\"field-content\"\x3eI Won!\x3c/span\x3e\n  \x3c/div\x3e\n  \n  \x3cdiv class=\"views-field-field-tagline-value\"\x3e\n                \x3cspan class=\"field-content\"\x3eHOW TO USE ONLINE PROMOTIONS TO ENTICE, ENGAGE, AND ENTHUSE CONSUMERS\x3c/span\x3e\n  \x3c/div\x3e\n  \n  \x3cdiv class=\"views-field-created\"\x3e\n                \x3cspan class=\"field-content\"\x3eOctober 5, 2010\x3c/span\x3e\n  \x3c/div\x3e\n  \n  \x3cdiv class=\"views-field-field-description-value\"\x3e\n                \x3cdiv class=\"field-content\"\x3e\x3cp\x3eWhat could possibly be better than getting something for nothing? Well, nothing; according to most consumers today at least. Sweepstakes and contests to win free merchandise, money, the chance to meet someone famous, a shopping spree, and pretty much anything you can think of have been around for decades. But, just as with almost everything else, the advent of the internet has changed the sweepstakes game. \x3c/p\x3e\n\x3cp\x3eSweepstakes and promotions today offer marketers more than just a way to get customers excited about their brand or a new product offering. In this installation of Pop Top(ic)s, we’ll explore just what a marketer can gain from running an online promotion, the components of a successful promotion, and how Pop assists our clients in creating and executing these types of projects. Click on the link below to download our full Pop Topic.\x3c/p\x3e\x3c/div\x3e\n  \x3c/div\x3e\n  \n  \x3cdiv class=\"views-field-field-white-paper-fid\"\x3e\n                \x3cspan class=\"field-content\"\x3e\x3ca href=\"http://popdesignworks.com/sites/default/files/poptopics-promos.pdf\" target=\"_blank\"\x3eDownload Paper\x3c/a\x3e\x3c/span\x3e\n  \x3c/div\x3e\n  \x3c/div\x3e\n    \x3c/div\x3e\n  \n  \n  \n  \n  \n  \n\x3c/div\x3e ", "created": "Wed, 12/31/1969 - 20:00", "changed": "Wed, 12/31/1969 - 20:00" } }